Avocet Jewelry is a Mexican jewelry brand that has stores in Miami, San Francisco and New York. It works with recycled materials, antique pieces and precious stones like diamonds and rubies. Its designs are inspired by relics and all its lines include jewels for both sexes.
How was your firm born? Who make it up?
Avocet Jewlery is a jewelry line created by Michelle Goñi in 2012. All pieces are designed by her and handmade in the workshop she has in the Mexico City´s downtown. These are inspired by relics and venerated objects, achieving a convergence of rites, cultures and stories, that retract in the form of jewels. The Avocet Jewelry team is made up of Michelle and I, Ximena Castellanos, her partner. The showroom is located in Zacatecas 98, in Colonia Roma.
What is the main philosophy behind your practice?
We create unique pieces that have a value beyond the material or price. We like to use natural or precious stones, which already have a history and energy behind. On the other hand, we recover old pieces in auctions. We have a love and nostalgia for the past.
How would you describe the essential elements of your own methodology?
We are inspired by everything that surrounds us: it can be a book, cinema or architecture, but above all we are very moved by ancient cultures. That's where most of our collections come from.
Which projects are you best known for?
"Shung Manitu", our first collection of fine jewelry, which is inspired by the wolf of the lakota culture and is composed of 14 carat gold pieces.
What are the main challenges or areas of opportunity in the professional practice of contemporary design?
We believe that a great challenge is to position Avocet Jewelry and project the future as a business. We often neglect fundamental aspects of brand growth and focus solely on design. It is important to maintain a balance between the two in order to grow organically.
Who have a design practice - in all its aspects - in Mexico that deserve to be recognized by the general public?
We are huge Alejandra Quesada fans. We have collaborated with her and we love her. We also admire Giovanni Estrada and José Alfredo Silva from Trista.
What is a building or space that anyone in the city of Mexico should visit?
Salón Ángeles in Tlatelolco.
What would be a project you would like to do?
A jewelry fashion week.