He has experience as a painter, illustrator, photographer, graphic and interior designer. He has also designed restaurants and collaborated with brands such as Ferragamo and Chanel.
How was your firm born? Who make it up?
The mark is me, Gildo Medina. The funny thing is that my name as a firm has become a reference. I work in a multidisciplinary way, because for me to be locked in an office would be boring. As a brand I do illustration, interior design and graphic design in Mexico, Sydney, Hong Kong, New York and Paris, simultaneously. I am an artist, entrepreneur and creative director. I have an assistant and some designers who support me. In the artistic part my work is individual.
What is the main philosophy behind your practice?
To do every thing, however small or great, with passion. It sounds corny, but if it were not so, I would not be celebrating 17 years of professional career.
How would you describe the essential elements of your own methodology?
I like research. It occupies 40% of my process. I try to see the project from all angles and have visual references. I care a lot because it's signed with my name.
Which projects are you best known for?
When I was 24 years old, I had the honor of designing the Coca-Cola cans in Paris. I broke barriers, since I was a young Mexican artist, and although I had recognition, my career could not be compared to that of other invited artists like Marc Jacobs, Karl Lagerfeld, Sonia Rykiel or Kenzo.
Other projects that I am very proud of are my collaboration with Ferragamo and the fact that the prestigious publishing house, Taschen , included me as one of the 100 best illustrators in the world (the only Mexican)
Who have a design practice - in all its aspects - in Mexico that deserve to be recognized by the general public?
Héctor Esrawe and Ezequier Farca. I also admire Francizco cancino (the master mind behind Yakamapot) and Michel Rojkind.
What is a building or space that anyone in the city of Mexico should visit?